October 21st, 2014 – Today Diamond Bakery took to the streets to share heartwarming aloha with drivers during rush hour traffic under the kahala overpass. Team Aloha passed out thousands of free samples of Diamond Bakery’s newest line of soda cracker flavors – furikake, sweet chili, and cinnamon toast.

“This month we are celebrating 93 years of sharing heartwarming Aloha,” said Brent Kunimoto , President of Diamond Bakery Company, Ltd. “We wanted to do something special and unexpected no one ever shares anything with drivers; they are always asking for donations and support. We wanted people to roll their window down, not up. Our brand is about sharing aloha and doing something to brighten peoples day.”

The Aloha Team has been popping up in unexpected places all week asking people to try the new line of soda crackers. If you missed out on a sampling, not to worry on 10/25 all dine-in customers at Zippy’s 19 locations statewide will be offered a sample pack of the new soda crackers to share. Diamond Bakery hopes people can taste the heartwarming aloha baked into every crunchy bite. The crackers are available at selected retailers now, and the statewide launch for the new flavors is scheduled for 11/3.


About Diamond Bakery

Diamond Bakery has been Hawaii’s favorite way to snack for over 90 years. What started off as a dream between three Japanese immigrants has grown to become a household name in Hawaii. Diamond Bakery bakes iconic products including Soda Crackers, Royal Creem, Saloon Pilot, Salty, Graham, Animal Crackers, along with Ruff ‘ Ready, Coconut, Candy Bead, and Coconut Taffy cookies. www.DiamondBakery.com